Toonz Media Group, India’s leading animation studio, has introduced MyToonz, a dedicated free streaming channel now accessible via LG Smart TVs across the country. The FAST channel—constructed using technology from streaming technology provider Amagi—marks the animation company’s deliberate expansion into the connected television market, with expansion plans globally over the next few years. The service will begin by targeting Southeast Asian markets such as Malaysia, Singapore and the Philippines, before entering North America, Europe and the Middle East. Leveraging Toonz’s vast catalogue of over 25 years of animation production, MyToonz offers a handpicked collection of kids’ content including titles such as “Gummy Bear and Friends,” “Zoonicorn” and “Tenali Raman,” positioning the company as a major player in the fast-expanding FAST streaming sector.
A New Age for Complimentary Streaming TV
The launch of MyToonz marks a significant shift in how content creators are handling distribution in an ever more fragmented media landscape. As conventional TV watching patterns continue to decline, particularly amongst younger audiences, free ad-supported streaming services—known as FAST channels—have emerged as a vital alternative for reaching families and children. Toonz’s decision to pivot towards this model reflects broader industry recognition that FAST platforms provide a sustainable pathway for monetising content whilst preserving accessibility. By partnering with LG Electronics, one of the world’s biggest TV makers, Toonz has secured premium placement on millions of devices across Indian households, eliminating barriers to viewership and guaranteeing its programming gets to viewers without subscription barriers.
Viswanath Rao, speaking on behalf of Toonz Media Group, highlighted that the channel serves as the company’s deliberate approach to evolving viewing habits and the rise of connected TV. The partnership with Amagi, a streaming technology provider trusted by broadcasters and operators across dozens of countries, demonstrates Toonz’s commitment to building infrastructure designed for extensive content delivery. For LG India, the addition of MyToonz reinforces its current lineup of ad-supported channels, cementing the manufacturer’s role as a source of premium content without subscription costs. This joint initiative demonstrates how traditional content producers and equipment producers are collaborating more frequently to build audience share in the FAST ecosystem.
- MyToonz draws from two and a half decades of animation expertise and production experience
- Service covers globally created properties and India-based programming
- Toonz creates more than 10,000 minutes of material annually in Thiruvananthapuram
- FAST model bypasses subscription requirements whilst supporting ad-supported monetisation
Established over 30 Years of Animated Content Leadership
MyToonz’s launch is supported by Toonz Media Group’s formidable track record in animation production, spanning over two decades of creative development at its Kerala facility in Kerala. The studio’s prolific output—more than 10,000 minutes of original content per year—establishes it as one of India’s leading animation studios. This robust infrastructure and creative expertise provide MyToonz with a significant competitive edge, guaranteeing the channel launches with a curated library of programming rather than settling for sparse or generic content offerings.
The breadth of Toonz’s programming catalogue allows MyToonz to address broad audience needs and age groups within the kids’ entertainment segment. Rather than starting with limited programming, the channel leverages decades of accumulated intellectual property and creative capabilities. This foundation enables Toonz to fill MyToonz with quality content across multiple genres from launch, whilst at the same time developing original programming to keep the service fresh and compelling for audiences. The company’s proven ability to manage major production undertakings enhances its capacity to support the FAST channel for the foreseeable future.
A Varied Content Repository
MyToonz’s broadcast selection reflects Toonz’s balanced emphasis on both globally created properties and distinctly Indian storytelling heritage. The channel features titles including “Gummy Bear and Friends,” “Zoonicorn,” “Darwin & Newts,” “Tenali Raman,” and “Hanuman,” covering animation-based interpretations of classic Indian narratives combined with contemporary children’s entertainment. This diverse combination appeals to families looking for culturally meaningful programming whilst preserving exposure to globally recognised intellectual properties, presenting MyToonz as a truly inclusive platform.
Strategic Partnerships Powering Global Ambitions
Toonz Media Group’s expansion strategy depends significantly on targeted alliances with established technology and distribution platforms. The partnership with Amagi, a leading infrastructure provider for FAST channels, provides the technical backbone necessary to scale MyToonz into different territories and formats. Amagi’s platform is currently operating by content distributors and streaming platforms in many regions worldwide, delivering demonstrated experience in handling complex streaming deployments. This partnership enables Toonz to focus on content creation whilst leveraging battle-tested infrastructure built expressly for sustainable, ad-supported streaming businesses. The arrangement exemplifies how production companies can accelerate global distribution by aligning with dedicated tech providers without creating bespoke solutions.
The relationship with LG Electronics represents another critical pillar of MyToonz’s distribution approach. By obtaining placement on LG’s smart TV platform across India, Toonz obtains straightforward access to millions of households without requiring consumers to add supplementary software or sign up for separate services. This integrated distribution model substantially reduces barriers to discovery and adoption. LG’s current range of free channels creates an established ecosystem where MyToonz can prosper, whilst the company gains from LG’s hardware reach and market standing. As Toonz enters Southeast Asia, Europe, North America, and the Middle East, similar partnerships with regional smart TV manufacturers and streaming platforms will prove essential to replicating this success across different territories.
| Region | Timeline |
|---|---|
| India | Launched (March 2026) |
| Southeast Asia (Malaysia, Singapore, Philippines) | Coming months |
| North America | Later expansion phase |
| Europe and Middle East | Later expansion phase |
The Infrastructure Behind the Offering
Amagi’s technology platform establishes the operational foundation of MyToonz, overseeing content delivery, scheduling, and advertising integration across the FAST channel. The infrastructure is specifically engineered to support IP-based delivery systems, which Amagi identifies as essential for building sustainable, ad-supported streaming businesses. By utilising Amagi’s proven platform rather than developing proprietary technology, Toonz can roll out MyToonz rapidly across new markets whilst ensuring consistent quality and reliability. This approach allows the company to channel resources toward programme development and strategic partnerships rather than technical infrastructure, accelerating its global expansion timeline considerably.
Revolutionising Kids’ Content Delivery
MyToonz constitutes a major transformation in how kids’ entertainment reaches audiences across India and beyond. Rather than banking only on traditional TV schedules or paid streaming services, Toonz is leveraging the free, ad-supported television format to make accessible quality animated programming. This model recognises the evolving viewing preferences of modern families, where easy access, convenience, and free content have risen to prominence. By placing MyToonz on LG smart TVs, the company reduces obstacles that commonly impede finding shows, allowing children and families to encounter engaging shows without navigating complex app ecosystems or subscription costs.
Viswanath Rao’s statement that “content creators must evolve alongside them” underscores Toonz’s understanding of fundamental industry transformation. The FAST channel model enables the studio to generate revenue from its comprehensive library using advertisements whilst providing households quality programming at no cost. This two-stream revenue model contrasts sharply from conventional subscription platforms, where subscriber acquisition and retention drive profitability. For Toonz, which produces over 10,000 minutes of content per year from its Thiruvananthapuram facility, the FAST model offers an streamlined distribution channel that broadens audience exposure whilst ensuring economic viability. The launch demonstrates the company’s aspiration to position itself as a leader in children’s entertainment distribution rather than simply a content producer.
- FAST channels remove subscription barriers whilst generating revenue through strategic advertising
- Direct smart TV integration offers frictionless access without requiring additional app downloads
- Ad-supported model allows Toonz to generate income from comprehensive content libraries effectively
